-Splurge case study examples:
Cloudx
Full-service, integrated marketing strategy and execution for CloudX, a Fintech SaaS company based in North Haven, Connecticut.
Client:
cloudxdpo.com
Services:
Rebranding, Brand Strategy & Development, Search Engine Optimization, Backlink Management, Event Marketing Messaging Development, Website Copywriting, Content Strategy, Content Marketing, Web Design & Development, Graphic Design, Sales Materials & Collateral, Print Mailers, Social Media Marketing, Email Marketing.
Industry:
SaaS Fintech Automation.
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Our results in numbers.
31%
Increase in demo requests from website YoY.
51.5%
Increase in total form
submissions on website.
230%
Increase in contacts
created from website.
44%
Increase in LinkedIn
followers.
The challenge.
CloudX is a SaaS company based in North Haven, CT that has provided accounting automation software solutions to primarily enterprise businesses since 2011. They came to Splurge with a problem: the business was growing, but their website wasn't producing the number of qualified leads they were hoping for. With competitors ranging into the billions in annual revenue across more than 5 industries, CloudX needed to position themselves to win mindshare in their ideal markets using efficient and effective marketing tactics that could out perform higher-budget campaigns.
When they first contacted Splurge in 2021, CloudX was looking for a quote for website development. However, as a one-stop agency for integrated marketing strategy and execution, Splurge saw a deeper opportunity to position CloudX for business value growth into the next decade. Their logo and brand identity had not been updated since their founding in 2011, and placed next to competitors, their brand presence didn't look or feel like an enterprise brand.
The solution.
Splurge pitched a business transformation service that included re-branding plus new website design and development for CloudX. The CloudX team agreed with the vision and Splurge set out to redefine the presence of CloudX in their B2B finance automation market.
We partnered with the CloudX team to deliver a world-class brand and website, as well as execute a full-service, integrated marketing strategy that included SEO, content marketing, social media marketing, sales enablement, and event marketing.
Our winning digital marketing agency services & strategies for CloudX:
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Creating a world-class brand identity
Following discovery discussions with CloudX leadership, the Splurge and CloudX teams collaborated at every milestone to develop a simple, memorable, and flexible brand suited to impress CFOs and Controllers on all types of media. With a value-oriented design that set the tone for forward-thinking messaging and conversations, the CloudX brand was now ready to re-enter the market and draw an audience that would immediately associate them with top performers in the market.
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Website development & design
CFOs and Controllers have no time to waste, so we produced a website that delivered the information they needed, as fast as they needed it. Starting off with website structure, Splurge produced unique pages for each of the priority areas that their ideal customer would consider: system integrations, case studies, resources, and value pitch by role. By addressing the most important topics upfront, the ideal CloudX customer could spend more time learning about what differentiated CloudX and less time wondering if CloudX's solution was qualified for their interest.
- Event marketing
Trade shows and conferences are a primary lead driver for CloudX, who attended 3 in-person shows in 2024. Leveraging the new CloudX brand identity, Splurge developed a multi-piece booth design for CloudX's automotive niche that could be used for relevant shows in the next three to five years.
Splurge also designed a suite of assets including product flyers, a promotional video, business cards, and an integration announcement flyer that extended and deepened the brand experience at each event. CloudX noticed increased traction and interest at each show, gained in part due to their new brand presence.
- Content marketing
The two primary CloudX audiences in 2022 were finance leaders that were 1) in the automotive industry and 2) using the SYSPRO ERP. To target this audience, Splurge produced three comparison blog pieces that aimed to place CloudX in the search results for searches related to the competitive services in question.
These comparison blog posts positioned CloudX in the top 10 ranking for at least three highly relevant keyword searches related to each competitive software, making CloudX's name appear on the first page of Google for such searches.
- Social media management
Based on competitive research and an expert understanding of channel users, LinkedIn was the apparent focus of CloudX social media marketing efforts. Competitive industry research indicated an opportunity to gain traction by producing social media content that would exclusively attract their target prospects. We leveraged existing blog content to share insights across their desired audience: by industry, role, solution, and integration.
- Sales enablement
The only button clicked more than "Schedule a Demo" on the CloudX site in 2022 was a "Read the Case Study" button. In 2022, Splurge produced 3 case studies that displayed the story of CloudX's success through a customized, branded structure and messaging narrative.
In addition to the case studies, Splurge developed seven product brochures that were printed for events and reference via email by CloudX's sales team, contributing to the experience for nearly every new CloudX client gained during 2022.
- Search engine optimization
CloudX belongs to a highly competitive space, which means that SEO for primary target keywords could be an expensive and hard-fought battle. In order to set CloudX up for success, we performed a complete website audit which identified thousands of errors across hundreds of pages on the site. Over the course of 2022, we troubleshot these issues and improved the website health score drastically, from 39/100 to 79/100.
Following a comprehensive SEO strategy implementation, we saw organic traffic to the CloudX site double including a significant increase in site score and keyword rankings sitewide. See associated image for more details.
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