-Splurge case study examples:
Rohrer Manufacturing
We executed a comprehensive brand and digital overhaul for Rohrer Manufacturing. By launching a high-performance website, revamping their advertising copy, and rolling out brand new physical collateral, we aligned their legendary equipment with a modern and high-converting digital experience.
Services:
Brand Strategy, Website Design & Development, Search Engine Optimization (SEO), Social Media Management, Paid Advertising, Graphic Design, Print Collateral & Manuals
Industry:
Manufacturing / Agricultural Equipment
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Our results in numbers.
+161%
Increase in Facebook Impressions
261.9K
Organic Search Impressions
+214%
Growth in YouTube Video Views
4X
increase in monthly revenue
10X
ROAS
The challenge.
Rohrer Manufacturing built an incredible product with the original Man Saver Post Driver, but their digital footprint lacked industry authority. The company needed to upscale sales revenue without blindly increasing their marketing budget. They required a complete modernization of their web presence, fresh advertising copy to drive intent, and a social strategy built for their specific target demographic.
We recognized early on that their core audience of ranchers, farmers, and fencing contractors was not active on platforms like TikTok. Forcing a blanket cross-platform strategy would only waste time and resources.
The solution.
We completely reimagined the digital and physical footprint for Rohrer. We launched a brand new website engineered for conversions and developed an entirely new ad approach driven by compelling and action-oriented copy. Because the customer experience extends beyond checkout, we designed and produced updated physical pamphlets and product manuals to ensure the brand felt cohesive from the screen directly to the job site.
Digitally, we implemented a strict platform-first strategy. We met the audience exactly where they were by prioritizing Facebook, followed by YouTube, and then Instagram. By intentionally avoiding TikTok and focusing our budget on proven channels, we achieved massive scale and highly consistent engagement.
Our winning digital marketing agency services & strategies for Rohrer:
- Website development & design
The core of the transformation was a complete website overhaul. Customers need clear specifications and a frictionless checkout process. We designed and developed a modern e-commerce platform prioritizing user experience and showcasing the durability of their products. The new site structure immediately paid off by capturing 36.5K total users and generating 31.6K engaged sessions.
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Strategic Social Media & Paid Advertising
Rather than guessing where the audience lived, we relied on data. We focused our social media and paid advertising efforts heavily on Facebook, resulting in a 161% growth in views and expanding the number of videos crossing the 1 million view mark from just 1 to 10. We successfully scaled performance and stabilized engagement rates across the board. While organic content generated tremendous interaction, our strategic paid support amplified those efforts to drive high-intent traffic directly to the new site.
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Print Collateral & Physical Assets
A premium physical product requires premium physical marketing. To guarantee the new digital brand translated perfectly into the real world, we redesigned the tangible assets for Rohrer. We produced entirely new instruction manuals, promotional pamphlets, and operational guides that shipped alongside the post drivers. This delivered a unified and professional brand experience from the moment the box is opened.
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Video Marketing & YouTube Expansion
Visual proof is vital for heavy equipment sales, so we aggressively scaled the YouTube presence for Rohrer. By optimizing video content to demonstrate the sheer power and efficiency of the Man Saver Post Driver, we achieved a 214% increase in video views and nearly doubled the total watch time. This visual storytelling proved highly effective in moving customers from the research phase to the purchase phase.
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Search Engine Optimization (SEO
To capture users actively searching for fencing solutions, we implemented a robust SEO strategy focused on technical site health and high-intent keyword targeting. Our efforts secured an average search position of 7.9 , driving 261.9K organic impressions and 2.7K clicks directly from Google. By optimizing for core industry terms, we ensured Rohrer dominated the search results for their most valuable product categories.
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