-Splurge case study examples:
Neurokin
Launching a Patient-First Neurology Practice to Provide Compassionate Cognitive Care in New Jersey.
Client:
stronghardwoodfloors.com
Services:
Brand Strategy & Positioning, Brand Identity & Design, Website Design/Development, SEO, Content Marketing, Social Media Management, Patient Information/Sales Enablement, Full Technology Implementation
Industry:
Healthcare / Neurology
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Our results.
Successfully launched and rapidly established a new specialized neurology practice in Westfield, NJ.
Achieved first-page search engine rankings for high-intent local keywords, including "adult ADHD diagnosis NJ," "migraine specialist Westfield," and "neurodivergent care New Jersey."
Built a trusted and authoritative brand identity that resonates deeply with the neurodivergent community and those seeking compassionate cognitive care.
Generated a consistent, high-quality stream of new patient inquiries through an integrated, SEO-driven digital marketing strategy.
Cultivated an engaged online community, reducing stigma and providing valuable, accessible brain health resources.
The challenge.
Neurokin was founded with a clear and vital mission: to provide empathetic, evidence-based neurological care for adults, without the long wait times and impersonal feel common in healthcare. As a new, nurse practitioner-led practice specializing in conditions like adult ADHD, migraines, and dementia, their primary challenge was to build trust and attract patients from day one.
They needed to cut through the noise of the competitive New Jersey healthcare market, connect with individuals feeling unheard or misunderstood, and establish themselves as the leading local authority for compassionate, strength-based neurodivergent and cognitive care.
The solution.
Splurge developed a comprehensive, SEO-driven launch strategy to build Neurokin's brand from the ground up, creating a seamless and reassuring patient journey. Our approach was centered on empathy and authority, ensuring every digital touchpoint answered patient questions, provided value, and reinforced Neurokin's mission.
A Patient-Centric Strategy for Neurological Wellness in NJ.
- Brand Strategy & Positioning
We positioned Neurokin as a sanctuary for cognitive wellness, moving beyond a purely clinical model. The brand strategy was built on pillars of "compassionate cognitive care" and a "strength-based approach" to neurodiversity. This messaging was crafted to resonate directly with adults seeking an ADHD diagnosis, migraine relief, or dementia care in a supportive, non-judgmental environment.
- Brand Identity & Design
To visually communicate trust and calm, we created a brand identity that is both professional and welcoming. The color palette, clean typography, and thoughtful logo design work together to create a sense of serenity and expertise, reassuring potential patients from their very first interaction with the Neurokin brand.
- Website development & design
We designed and developed a fully responsive, SEO-optimized website to serve as Neurokin's digital hub. The site architecture is intuitive, guiding users to easily find information on conditions, testing, and insurance. We created clear pathways for booking appointments and a dedicated blog, establishing the site as a primary resource for neurological health information in New Jersey.
- SEO & Content Marketing
Our content strategy was the cornerstone of our patient acquisition efforts. We created a series of authoritative, long-form blog posts targeting questions that potential patients are actively searching for, such as "What causes migraine headaches?" and "Do I Have Anxiety or ADHD?". By optimizing these articles and all service pages for local SEO, we established Neurokin as a leading voice in neurological care, capturing high-intent organic traffic and converting readers into patients.
- Social Media Management
We launched and managed Neurokin's social media channels to build a supportive community. Our content strategy focused on sharing valuable educational insights, breaking down stigmas associated with neurodivergence, and highlighting the practice's human-centric approach. This fostered engagement and built a loyal following, further solidifying their brand trust.
- Patient Information & Full Technology Implementation
To ensure a frictionless patient experience, we developed all patient-facing informational materials and implemented the entire technology ecosystem. This included setting up analytics and tracking, a secure patient portal, and the framework for email marketing. This created a seamless journey from the first website visit to the initial consultation, reflecting the practice's commitment to high-quality, efficient care.
"The Splurge team has completely transformed our business beyond our expectations. Their holistic and integrated approach to marketing is incredible! There's no stone left unturned. They uncover insights and unique marketing recommendations that fits our business and audience. Most importantly, it performs. We've tripled our business in our first year working with them."
Hugo & Junior Cunha
Owners, Strong Hardwood Floors
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