-Splurge case study examples:
Strong Hardwood Floors
Through a complete business transformation and strategic marketing initiative, we positioned this thriving hardwood flooring company to dominate the market for years to come. The integrated approach laid a robust foundation for sustained growth well into the next decade.
Client:
stronghardwoodfloors.com
Services:
Content strategy, Search Engine Optimization, Web Design, Web Development, Social Media Management.
Industry:
Hardwood Flooring & Contracting.
-
Marketing success stories —
our results by the numbers.
300%
Increase in revenue
900%
Increase in organic
search
180%
Increase in lead
generation
172%
Increase in brand visibility
The challenge.
For over a decade, Strong Hardwood Floors had been improving homes across New Jersey with their exceptional flooring craftsmanship. Their reputation for quality work spread through word of mouth, helping them expand throughout the tri-state area. But while their skilled team was creating and restoring beautiful floors that homeowners loved, their brand wasn't telling their story effectively.
Behind the scenes, the company was struggling to manage their growth. Their website felt outdated, their marketing materials didn't capture the artistry of their work, and their team was spending precious time wrestling with inefficient systems rather than focusing on what they did best. As their service area expanded, they found themselves competing against larger, more established companies with polished brands and sophisticated marketing strategies. They needed more than just a new website or updated logo — they
needed a partner who could help them showcase their craftsmanship to the world and build a foundation for sustainable growth.
The solution.
We knew Strong Hardwood Floors needed a complete reimagining of how they presented their expertise to the world. Starting with their visual identity, we created a brand that truly reflected the elegance and quality of their work. From their newly designed service vans rolling through neighborhood streets to their portfolio-showcasing website, every touchpoint was developed to tell their story of excellence.
Strong Hardwood Floors' marketing strategy:
- Market research
Once we had a thorough understanding of Strong Hardwood Floors' business goals and ambitions, it was time to understand their industry and competitors in greater detail. This is perhaps the most important step in our workflow — informing every aspect of design and development as we move forward with our strategy. Understanding the business positioning, differentiation, and core values informs how we communicate with the target audience, positioning the business for success well into the future. Every step we take from here on out is supported by this foundational research and data.
-
Brand design & strategy
Our goal for Strong Hardwood Floors' branding was to modernize and standardize existing design elements — applying bold colors while still maintaining a confident, professional image. We modernized their logo, adding an additional air of sophistication, and rebuilt their online presence with this new brand in mind. We then applied the new logo, brand, color scheme, and company image to all marketing materials, both digital and physical. This included company uniforms, product packaging, stationery and letterheads, company vehicles, and all of Strong Hardwood Floors' online product representation materials.
- Website development & design
Relaunching Strong Hardwood Floors' website to reflect their new brand identity was a priority. We streamlined their online presence, made their website more appealing to the customer, and made it simpler to navigate. Strong Hardwood Floors' had a portfolio of work spanning nearly a decade, so highlighting their best projects and reworking certain design elements, while showcasing the impressive scope of their work was our goal. The company had grown significantly over its years, and we highlighted that growth by including region-specific information in a well organized way. We also optimized their webpage for SEO and mobile responsiveness.
- Social media management
Positioning Strong Hardwood Floors in the marketplace required active engagement on social media. Our social media experts helped Strong Hardwood Floors create brand awareness and reach new potential customers on Instagram, Facebook, and Google My Business. Through social media management across these channels, we leveraged Strong Hardwood Floors' updated branding and visual identity to engage with prospective clients and add value to existing followers. By sharing helpful articles, tips & tricks, and showcasing their best projects, audience engagement and follower count continued to grow month over month.
- Search engine optimization
Ranking for top keywords and local searches on Google is one of the best assets a company can have in 2025 and beyond. During the website redesign process, our search engine optimization (SEO) experts wrote strategic website copy that positioned Strong Hardwood Floors for increased visibility and discoverability in the search engine results page and for long-term growth.
- Continuous measurement and growth
Following the successful launch of their full branding transformation, we continue to monitor all aspects of Strong Hardwood Floors' new integrated marketing strategy, empowering our team and theirs with real-time actionable insights to inform and optimize their communications channels. We continue to collect data for each aspect of the brand transformation, allowing the business to continue growing and adapting long into the future.
"The Splurge team has completely transformed our business beyond our expectations. Their holistic and integrated approach to marketing is incredible! There's no stone left unturned. They uncover insights and unique marketing recommendations that fits our business and audience. Most importantly, it performs. We've tripled our business in our first year working with them."
Hugo & Junior Cunha
Owners, Strong Hardwood Floors
Explore our marketing success stories.
— Let's work together
Ready to work with us?
We are ready to brainstorm solutions to solve your marketing challenges. Get in touch today!